Advisory Team

Andrea Wojnicki

Marketing

Over the past two decades, Andrea Wojnicki has pursued excellence in Strategy and Marketing through a wide variety of contexts, including teaching, researching, managing, consulting and board work. Dr. Wojnicki serves as an advisor to Valitas Capital Partners, focusing on the firm’s competitive positioning, brand identity and communications.

Dr. Wojnicki earned her Doctorate of Business Administration (Marketing) degree from Harvard Business School, where her dissertation focused on consumer psychology and word-of-mouth. A published researcher, she served as a member of the Marketing faculty at the University of Toronto's Rotman School of Management, where she taught in the MBA and undergraduate programs.

Before entering academia, Dr. Wojnicki worked at Oglivy & Mather Advertising, Toys R Us, and Kraft Foods. She now works as an independent Strategy & Marketing Consultant in Toronto, where she also serves as a Director on several boards, including North York General Hospital Foundation, TFS Canada’s International School, and the Direct Marketing Association of Canada.

In her spare time, Dr. Wojnicki enjoys painting, working out, and spending quality time outdoors with her family.

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