Articles - December 2018

  • Richard Branson is a highly charismatic entrepreneur who has started 400+ businesses and has almost 11 million followers on LinkedIn. His celebrity leads many to conclude that his personal brand is more valuable than the Virgin brand. This is a dangerous sentiment though and a common trap for many entrepreneurs. The trap is that if all the value is in the owner, then one day you will wake up to find that you have a business you cannot sell.

    Open in Browser Read More

Sign Up to Receive Valitas Publications

Subscribe