Transferability: Richard Branson’s Personal Brand is Not More Valuable than the Virgin Brand

Posted By: John Mill

Richard Branson is a highly charismatic entrepreneur who has started 400+ businesses and has almost 11 million followers on LinkedIn. His celebrity leads many to conclude that his personal brand is more valuable than the Virgin brand. This is a dangerous sentiment though and a common trap for many entrepreneurs. The trap is that if all the value is in the owner, then one day you will wake up to find that you have a business you cannot sell.

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