Articles

Know Your Buyers: Part I

Posted By: John Turley-Ewart

Know your Buyers is a three-part series by Valitas Capital Partners for business owners. It is designed to help owners consider the types of buyers that are in the market, how those buyers perceive value, and the advantages and disadvantages associated with each.

In this instalment of the series, Valitas discusses financial buyers. In May, we will explore strategic buyers and, in June, Valitas will present different business scenarios and how the type of buyer impacts sales strategy and the outcome in each case.

 

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