Who are Your Potential Buyers

An essential early step in planning any business ownership transition is understanding who your potential acquirers are. When developing a marketing campaign to sell a product or service, it is essential to know your audience. The same is true when it comes to preparing your business for a sale. In order to make your business attractive to an acquirer, it is important to understand how that acquirer sees value.

While each potential acquirer of your business is unique, they fall into two broad, but distinct categories: strategic and financial. This white paper focuses on what makes each of these groups distinct. 

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Confidentiality and Communications Protocols

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